Another blog? Really?
I know. The last thing you think you want is yet another “industry expert bloviating about the latest trends in media, the coolest new aps, or the threats from social media and hand-held multimedia devices. Guilty as charged…kind of.
The fact is, I don’t care about any of these things in a general way. All I care about is how they effect our Small Market Radio clients, and how we can leverage the information into profit and sustainability for them. I care about the pragmatic, practical application of new tools, new ideas, new delivery sources as they apply to your local markets. I care only about helping you turn your companies from traditional radio broadcasters, into multimedia companies that can deliver all of the local information, deals, discounts, and offers from your clients, in a multitude of efficient, cost-effective, multimedia ways.
However, if we are going to get anywhere, we have to agree on one thing. Radio as we once knew it is over. The change began with the deregulation of 1996, when small local operators were consumed, or in some ways became part of the “Radio as Real Estate” model. Local talent, local programming, local promotions, and local news all went by the wayside, in favor of syndicated, cost-efficient content that sounds the same, looks the same, and is most cases, offer no creativity. While radio started becoming homogonous from town to town, tower to tower, the next generation of listeners, and now even our most steadfast demographic of listeners, discovered a plethora of new, and in some cases better ways to discover new music, compelling entertainment content, and even deals and discounts from a wide variety of digital delivery devices.
It is not too late to capture back your audience. But you can’t do it the same way that you did in the 80s, 90s. or even the early 2000s. You need to recognize that your audience and competition have changed, far faster than you have.
So…let’s get to work. Let’s take back our right to be “The Hub” of our local communities and beyond. But let’s do so with common sense, common goals and a sense of urgency.
Welcome. We want your input. We will give you ours. With a meaningful, open dialogue, we can win this war, battle, by battle, by battle. Small Market Radio can, and will prosper, as long as we get out of our own way and start listening to our listeners and advertisers…
Roll up your sleeves. Let’s get to work.
PLEASE MAKE SURE YOU HAVE SELECTED TO “FOLLOW” THIS BLOG BY INPUTTING YOUR EMAIL IN THE BOX ON THE RIGHT!